Ella's journey, Brightening Hero founder

All my life, I struggled with uneven skin caused by post-inflammatory hyperpigmentation, and this had a hugely negative impact on my self-esteem and mental health.

I tried everything, but the only products I could find on the market used synthetic ingredients that irritated my skin and didn’t give me the results I wanted.

In my journey to conquer skin woes, tranexamic acid, niacinamide, alpha arbutin and vitamin C emerged as heroes. Victory was mine, yet my shelf was crowded with bottles. It sparked a thought - why not blend these miracle ingredients into a single, efficient product?

Frustrated by this gap in the market, I made it a mission to create my own skincare serum that combined my passion for natural ingredients with the extensive knowledge I had accumulated from experimenting with various products over the years.

So I collaborated with specialists in the field of natural ingredients and sustainability to create a serum that is not only effective but also environmentally friendly.
Brightening Hero was born.

Our mission

Our mission? Help you accomplish more with fewer steps.

Our skincare formula leverages advanced scientific methods to blend not just one, but four powerhouse ingredients. This innovative approach delivers multifaceted benefits through a single application, achieving the unachievable in the industry battle against hyperpigmentation.

Each ingredient performs a specific function, working together in synergy to enhance their individual effects and deliver unparalleled results.

We believe in the power of nature for optimal skin health, which is why we exclusively use bio-identical components found within the skin and scientifically proven botanical extracts. These bioactive ingredients work harmoniously with the skin to trigger potent cellular responses that produce exceptional outcomes.

Our commitment to excellence is reflected in our rigorous selection of ingredients and adherence to strict quality control measures.

Featuring a potent formula combining 5% Niacinamide, 3% Tranexamic Acid, 2% Alpha Arbutin and Vitamin C, Brightening Hero improves the appearance of discolouration, brightens skin, and evens skin tone to address key types of discolouration – even stubborn brown patches and post-blemish marks.

Brightening Hero - correcting gel is formulated and tested in Great Britain while caring for the environment and our community.

It required a lot of perseverance and commitment to develop an ideal product, particularly when incorporating the Company's strict criteria to ethical sourcing, eco-friendly packaging, and a complete ban on animal testing, even on individual ingredients used in the product, not just the final product.

Our motivation is to deliver visible results you can see and feel.

Brightening Hero Registration Number
EU: 4426587

Brightening Hero™ is a registered trademark (UK00003876158) owned by our company, Inventive Brains Ltd. Any use of this trademark without our express approval is strictly prohibited. We appreciate your cooperation in respecting our intellectual property rights.