Top skincare trends in 2024

Top skincare trends in 2024

Is there anything more satisfying than glowing, healthy skin? This year, give your skin the attention it deserves.

Here are the top skincare trends predicted for 2024, according to the industry's leading skincare professionals, facialists, and beauty brands.

As we step into 2024, the skincare world is buzzing with innovative trends that promise to revolutionise our routines.

Women seeking to address hyperpigmentation, be it from acne scars or sun spots, are in for a treat with these emerging trends.

From high-tech solutions to nature-inspired regimens, let's dive into what's shaping the future of skincare. So here are the top skincare trends in 2024.

Prevention rather than cure

The focus is shifting towards preventing skin issues before they start. Incorporating antioxidants, sun protection, and anti-pollution ingredients early is key to maintaining healthy, radiant skin.

Here are some standout products from renowned brands:

  • Medik8 - Age-defying moisturiser with photolyase SPF 50+
  • SkinCeuticals - Phyto corrective essence mist has a high concentration of botanical extracts and moisturising agents, hydrates and soothes skin.

The filter-free skincare trend of 2024

The trend of 'Filter-Free Skincare' in 2024 is all about highlighting your natural beauty with products that enhance skin health and radiance.

Here are some product examples that align with this trend:

  • Brightening Hero gel - Specifically designed for hyperpigmentation and acne scars, it's a go-to for enhancing natural skin tone.
  • Drunk Elephant - protini polypeptide cream to boost the skin's collagen production

Top edible skincare trend in 2024

Edible skincare, a trend that emphasises ingestible beauty supplements, is gaining traction.

These supplements work from the inside out to enhance skin health, complementing topical treatments.

Here are some leading brands offering innovative edible skincare solutions:

  • HUM - hyaluronic glow gummies help give your skin the ultimate glow
  • Absolute Collagen - Marine liquid collagen drink

Laser mixing

Laser technology is evolving, and the trend of 'laser mixing' is on the rise.

Combining different wavelengths in a single session tailors treatment for specific skin issues like hyperpigmentation, acne breakouts, or flare-up rosacea offering more precise and effective results.

This technique offers better results than standard lasers or IPL – treatments are more comfortable, so you can have beautiful results with little or no downtime.

Hardworking hybrids

Move over, to single-ingredient serums.

In 2024, 'Hardworking Hybrids' will revolutionise skincare routines.

These innovative products combine multiple benefits in one, streamlining skincare without compromising on effectiveness. Here's a closer look at what makes these hybrids stand out:

  • Brightening Hero - targets hyperpigmentation, sun spots and acne scars, while enhancing the overall radiance of the skin. Its multipurpose formulation treats, hydrates, and brightens, making it an essential part of a simplified, effective skincare routine.
  • OLAY - total effects 7in1 day moisturiser SPF15

Lymphatic drainage

Lymphatic drainage techniques, both through manual massage and tools, are being recognised for their ability to detoxify the skin, reduce puffiness, and enhance overall skin health.

Here's an overview of how lymphatic drainage is transforming skincare and the tools that are making it more effective:

  • Electric lymphatic drainage devices - Some brands have introduced electric devices that mimic the effects of manual lymphatic drainage massages.
  • At-Home lymphatic drainage kits - These kits typically include a combination of tools like rollers, Gua Sha stones, and specialised serums, allowing individuals to perform lymphatic drainage conveniently at home.

NAD+ Boosters

NAD+ boosters are emerging as a powerful tool in anti-ageing skincare. These boosters help rejuvenate skin cells, promoting vitality and reducing signs of ageing.

  • Dr Sam's - Bunting flawless moisturiser intense is a rich cream that harnesses Sunflower Shoot Extract (SSE) to boost levels of NAD+ and combines it with protective and supportive ingredients like ceramides, squalane and ectoin.
  • Intuisse - Active NAD+Face serum promotes cellular renewal, stimulates skin’s own collagen production, reduces fine lines and wrinkles.


Skincare products and techniques are ever-evolving, so stay up to date with the latest and greatest trends to look and feel your best!